FINANCIAL SERVICE AFFINITY DIGITAL MARKETING

In order to ensure that you unlock your customer base’s true potential, Journey specialises in target profiling and lead staging maximising the efficacy of affinity marketing efforts.

Journey has developed core competency in the profiling of current and historic customer engagements. This, together with “life-cycle” scheduling of customer communications and “intelligent” content of communications ensures that a brand is utilised in an effective manner and your customers lock into their affinity with your brand.

As a marketing innovation company, Journey prides itself on continuously evolving and refining known and new affinity marketing strategies. We are agile and flexible enough to pilot new and exciting projects without impacting on your core business processes.

Journey has mastered the art of communicating to customers at key points in their lifecycle with a product/brand. This ensures that the customer is not “spammed” with irrelevant and trivial communications, but contacted at specific points to ensure a high response rate.